Popular search engines like Google, social media websites like Facebook, and other media sites like YouTube offer paid advertising platforms for digital marketing. If your sign company or graphics business struggles to reach your target audience online, paid ads can put your company’s name at the top of the list.

Many popular paid ad networks use the pay-per-click (PPC) model for paid ads. Through sign company PPC management, you can drive more internet traffic to your sign, wrap, screen printing, or graphics business’s website. Trust a professional and experienced PPC management agency to handle your PPC marketing efforts for the best results.

At Sign Shop Marketing Pros, our digital marketing experts use targeted PPC campaigns to help you reach your company’s ideal prospects. We’ll help you make the most of your budget to build effective paid ad campaigns, reach more potential customers online, boost conversions, and drive more sales.

What PPC Is and How It Works

PPC is a cost-per-click paid advertising model where the business pays a certain amount (cents, usually) every time an online user clicks on the ad. If you’re unsure what a PPC ad looks like, study a Google search results page. The ads at the very top and bottom of the page are examples of PPC ads. 

PPC marketing allows companies to:

• Work with any size of budget
• Build brand awareness and authority
• Promote specific products and services
• Target population segments based on specific factors
• Boost conversions and ROI
• Get fast digital marketing results

PPC campaigns use relevant keywords based on the target audience to build optimized ads and landing pages. PPC ad space is limited, so platforms like Google display the most suitable, valuable, and high-quality ads by giving ads quality scores. Experienced marketing professionals know what it takes to achieve high quality scores and build competitive PPC ad campaigns.

Benefits of PPC Management for Your Signs and Graphics Business

You’ll experience many benefits when you invest in sign company PPC management for your sign shop or graphics company. Including PPC in your digital marketing strategy will help your business:

• Generate valuable leads. Your PPC ads will show up for the most relevant users—those looking for a sign, wrap, or graphics business like yours who are ready to convert.
• Target specific audiences: When you start a PPC campaign, you target users based on demographics, location, and even the time of day they tend to be active.
• Manage your advertising budget. You decide how much you want to spend on your PPC campaign and how long you want it to run, allowing you to stay within your budget.
• Improve brand awareness. PPC ads build awareness for your brand by getting your company’s name in front of more online users.
• Get results fast. Unlike organic traffic, you can drive paid traffic to your website in a matter of days, if not hours.

PPC ads offer a flexible, effective, and fast digital marketing strategy.

If you’re not using PPC ads for your business, you’re missing out on many potential leads and conversions. Compared to organic website visitors, users who reach your website via PPC are 50% more likely to convert.

Take advantage of these benefits when you hire our digital marketing agency to build and manage your PPC ad campaigns. Trust our professionals at Sign Shop Marketing Pros with your PPC ads management needs, and we’ll show how powerful a tool PPC can be.

Types of PPC Ads to Leverage

PPC platforms like Google Ads and Microsoft Ads include many features, so you can choose the best type of ads to leverage for your PPC campaign. Our graphics and sign company PPC management professionals can help you choose the ad types that suit your needs.

Paid Search Ads

Many businesses use paid search ads to direct users to keyword-optimized landing pages. You can find these ads at the top and bottom of a search engine results page (SERP). Digital marketers use paid search ads to boost sales, highlight promotions, and connect businesses with new prospective customers.

Display Advertising

Display ads appear on other websites for users who may be interested in your business’s products or services. The Google Display Network, the most common display ad platform, displays ads on more than 2 million websites. These ads improve brand awareness and are often cheaper than paid search ads.

Remarketing Ads

A remarketing ad targets internet users who have visited your website in the past. You can target a particular audience segment, including all previous website visitors, users who have already made purchases, and visitors who abandoned their shopping carts. A remarketing ad may be an image, a video, or more.

Video Advertising

Video ads are becoming increasingly popular and essential for an effective digital marketing strategy. Video ads allow you to reach a new customer base without needing to target a specific audience. Many businesses use YouTube for video ads because this platform boasts 2 billion active users per month.

Paid Social Media Ads

Paid social media ads offer another way to target a specific audience. Paid ad platforms on Facebook, Twitter, LinkedIn, and other websites allow businesses to run prospecting ads and remarketing ads under the PPC model. Many social media PPC networks allow image ads, video ads, and more.

Consult a Reliable PPC Agency for Your Sign Company

PPC is a competitive digital marketing strategy that requires time and attention. To perform well, you must optimize your ads for relevant keywords, create strong landing pages, images, and videos, and monitor ad performance to inform your approach moving forward.

PPC can be overwhelming at first, but an experienced PPC management agency like ours at Sign Shop Marketing Pros can help. We’ll show you how to maximize your lead generation and ROI through effective PPC marketing campaigns.

Contact us to schedule a discovery call. During the call, we’ll help you decide if our services would be a good match for your digital marketing needs, and we’ll provide a system demo. We won’t pressure you to use our sign company PPC management services; we’ll simply offer our marketing expertise and show you how we can help.

Connect with us today about PPC management services by scheduling your call online, calling us at 888-727-1367, or emailing contact@signshopmarketingpros.com.